Author - Lincoln Bobb

Winnow’s Strategic Thinking Checklist- 9 Ways to build a Strategic Thinking Culture

From a stringent hierarchical system to a flatter more collaborative one Developing Strategic thinking within your firm requires a series of systemic actions that influences the culture of the firm. Mainly through Human Resources activities, achieving a strategic thinking culture may necessitate that the firm’s culture evolves from a stringent hierarchical system to a flatter,...

Should I even bother? How Can I Make My Strategic Plan More Successful

First Published on September 15, 2020 The Strategic planning process is FAILING to deliver!!! This may be because many consultants and firm strategists may believe that developing a strategic direction is only about writing a plan. A strategic formulation process is one in which the objectives may focus on firm improvement, firm expansion and in many cases firm...

The new entrepreneurial path of the University of the West Indies: Interview with Professor Stephan Gift

The creation of an entrepreneurial ecosystem in the UWI is the mandate of Professor Stephan Gift and this officially became his mission on August 1st 2018. This is part and parcel of his duties as Pro-Vice-Chancellor for Graduate Studies and Research. Professor Gift speaks with such passion, such conviction, about championing innovation and industry at...

The Winnow Consultants and Associates 9 Ps Marketing Mix

By Lincoln Bobb BSc MSc (DBA candidate)   ALL THESE Ps!!!!! Hello fellow marketers, in this article I would like to introduce you to the Winnow 9Ps Marketing Mix. In it, I make references to some of my real-life relatable experiences (both as a consumer and provider) to bring the areas of focus to life. Enjoy the stories The WINNOW...

The Impact of Visual Arts on Business

What is the Visual Arts? Is it relevant to the functional world of business?   When I think of Visual Arts, immediately paintings and sculptures come to mind. I remember Fine Art - Expressive, creative, therapeutic growing up, loving art, but never seeing its true value. In a way, I was one of those persons who saw art as...